Creative Director • Writer • Producer • Radio Personality Los Angeles, CA

I create with words, sound and pictures.

The Early Years > Today
Radio Personality/Musicologist:
Dennis The Menace (as he's known on the radio) listened to a lot of legendary New York City radio as a kid. Top 40 WABC. Progressive WNEW-FM. So it’s not surprising that he won a lot of "guess the song contests" at the local radio stations that found him in real radio studios where he decided someday he would be as good as the D.J.s he idolized! At age 14 (9th Grade), DTM auditioned for and was given his very own "Top 25" show on the first cable radio station in the U.S. followed by an article in the local newspaper headlined "Meet New York's Youngest D.J." That was the beginning of what is now over 50 years on the radio!



While still in college his interviews with Talking Heads, A Flock Of Seagulls and Thompson Twins aired on the "Rolling Stone Continuous History of Rock and Roll." Shortly after that, he and club DJ Tad Bonvie created one of the earliest Sunday night specialty shows on the legendary KISS-108, Boston. “Music Scene” was the first show to mix dance and rock and roll music and featured interviews by Dennis with everyone from Madonna to INXS.

Today he is host/producer of three syndicated specialty radio shows broadcast worldwide from his Menace Studio in the Hollywood Knolls Hills of Los Angeles - broadcast on his flagship station: KBUU L.A./Malibu as well as stations in Toronto and Colorado.

  1. “The Menace’s Attic” – Six Decades of Rock and Roll by Theme - that has been on the air since 2002!,
  2. “Just Another Menace Sunday” that premiered in 2004 and has featured over 1000 artist conversations with most popular artists of yesterday and today - from Mick Jones of The Clash to Phoenix and Trousdale. The show is also known for premiering “New Melodic Rock 'n Roll
  3. "The Menace's Invasion - featuring UK bands and artists and artists from the 50's - Today.

Stations and Times are here: http://www.menaceattic.com

He is also the Music Director for 99.1 KBUU, Malibu, CA radiomalibu.net programming all new music for the popular station that serves a very special audience in one of the most famous enclaves in the world - and has listeners worldwide.

The Advertising Years: 1979 - 2010

Dennis "The Menace" Scheyer started his career as a copywriter in Boston after graduating with a Masters from Boston University’s School of Public Communication. He also has a B.A. in Rhetoric and Communication from SUNY Albany. He uses those degrees every minute of every day.

A three decade long advertising career took him from Boston’s Campbell-Ewald to Grey and Bozell in New York and to the west coast in 1989 at the iconic Chiat/Day.

In 1992 at the request of three brave (and smart) clients he opened Scheyer/SF in his living room.

Three years later, ScheyerSF needed the space and took over a former MTV "Real World" production HQ/loft on San Francisco's Battery Street. There, a team of just five full-timers and as many as 100 freelancers spent 15 years creating memorable and successful advertising campaigns. From Capcom (Street Fighter, Star Wars, Disney Video Games) to Quicken and QuickBooks for Intuit, to the very first introduction of downloadable music: EMusic.com. The boutique shop found itself winning awards and accolades in the Wall Street Journal and Ad Age - including being the poster child for making it through the dot com bust.

The agency finally ended in 2010 and Scheyer spent three years as a Creative Director for video games including writing and creating all the characters for the record-breaking CityVille at Zynga.

The Film Festival Years: 1996 > Today

Scheyer served as Creative Director of the influential Mill Valle Film Festival for 14 years. That included creating and producing the "trailers" short films to promote the Mill Valley Film Festival - 3 minutes of film with budgets in the six figures through collaborations with top production companies from Radical to Dektor to Chelsea. As C.D. he was also responsible for the concept and design of their posters, programs and merch. See the link on this very site to view the films.)

He's also a member of the Sundance Industry office attending the festival since 1996.

Over the years, Scheyer has been on the faculty of several universities teaching branding and creativity/writing.

The PopCult Years - 2013 > Right Now!

Founder/Creative Director/Producer/Showrunner for
PopCult:
Luck is being ready - Brian Eno
PopCult produces fiction and non-fiction narrative and franchise podcasts, films and TV for rightsholders including: BMG, Disney, Iconoclast, Metallica, UMG, Warner and Primary Wave. It's pop culture-driven storytelling that goes beyond the expected. It’s not really luck. PopCult is ready.
http://www.popcultworldwide.com