Dennis Scheyer

Creative Director + Writer + Producer = Passion and Engagment

It’s been almost four decades from Chiat/Day to my own ad agency Scheyer/SF to today’s PopCult and Cat Sushi! I create big ideas and tell engaging stories.

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The first line of copy on Dennis Scheyer’s business card might just say it best: “I do two things really well: write and talk.”

Those two skills have lead him to a career featuring advertising, radio and film pretty much all at once for the last 35 years.

Advertising Creative Director, Writer, Producer:

Scheyer started his career as a copywriter in Boston after graduating with a Masters from Boston University’s School of Public Communication. He also has a B.A. in Rhetoric and Communication from SUNY Albany.

His over three decade long advertising career has taken him from Boston’s Campbell-Ewald to Grey and Bozelll in New York and after moving to the west coast in 1989 to the creative agency icon Cheat/Day.

In 1992 at the request of three clients he opened Scheyer/SF in his living room.

Three years later and until 2007 ScheyerSF created legendary ad campaigns from a Battery Street loft with a team of five full-time and as many as 100 freelancers. From Capcom (Street Fighter, Star Wars, Disney Video Games) to Quicken and QuickBooks for Intuit, to the very first introduction of downloadable music: the boutique shop often found itself not only winning awards but accolades as an innovative agency model in the Wall Street Journal and Ad Age. Over the years, Scheyer has also been faculty for several universities countrywide teaching branding and creativity/writing.

Early 2015 marked the return of Scheyer/SF as a "pop-up" boutique at the request of the $100 million B2C company LiveCareer who chose the shop to re-brand their company and products over major shops in New York and San Francisco. They are now BOLD and two other new brands. Dennis is also currently creating campaigns for Pet Food Express, Wolf & Lion Pet and artist Vivian Cook, among others.

Music, Radio, and now Streaming Audio:

The story goes something like this. DTM listened to a lot of legendary New York City radio as a kid. Top 40 WABC. Progressive WNEW-FM. Late at night he aimed his radio towards other 50,000 watt legends like CKLW, Windsor, Ontario (Detroit) and WKBW in Buffalo, N.Y. So it’s not surprising that he won a lot of "guess the song contests" at the local radio stations that found him in real radio studios where he decided someday he would be as good as the D.J.s he idolized! At age 14 (9th Grade), Dennis the Menace auditioned for and was given his very own "Top 25" show on the first cable radio station in the U.S. followed by an article in the local newspaper headlined "Meet New York's Youngest D.J." That was the beginning of what is now over 35 years on the radio!

While still in college his interviews with Talking Heads, A Flock Of Seagulls and Thompson Twins aired on the "Rolling Stone Continuous History of Rock and Roll. Shortly after that he and Tad Bonvie created one of the earliest Sunday night specialty shows on the legendary KISS-108, Boston. “Music Scene” was the first show to mix dance and rock and roll music and featured interviews by Dennis with everyone from Madonna to Inxs.

Now he is host/producer of two syndicated specialty radio shows broadcast worldwide from his Menace Studio in San Francisco. “The Menace’s Attic” – Six Decades of Rock and Roll by Theme, and “Just Another Menace Sunday” that has featured over 600 artist interviews with most popular artists of yesterday and today - from Mick Jones of The Clash to Phoenix. The show is also known for premiering “new melodic rock and roll” for passionate music lovers in San Francisco, L.A., Santa Fe, Toronto, New Zealand and more.

PopCult: Scheyer is the Founder/Creative Director of PopCult a company that creates Audio Entertainment Marketing for record labels, film studios and more.
Some of our latest work:

Cat Sushi: Creative Marketing Director (and the guy who named the product!) A healthy cat treat - 100% bonito tuna flakes from Japan